Ann Roach is a professional singer/
Mike Silcox is a 40 year veteran of the insurance industry, president of the Western Elite Insurance Solutions. For the past 25 years, Mike has focused on insurance in the health care industry, specializing in skilled nursing, memory care
When Mike met Ann at the Landmark Curriculum, he was immediately drawn to Ann’s vision of using music as medicine. He had many clients that could benefit from their collaborative effort. After viewing “Alive Inside,” he was so inspired he contacted Dan Cohen, the social worker featured in the film, to see how he and Ann could help further the cause to bring personalized music to Alzheimer’s and Dementia patients in the Sacramento area. Since then, they have expanded their vision to include all forms of music as therapy.
Lynda Clayton started in radio at the young age of 17. She has now had over three decades as a radio personality collectively in Sacramento (KSS) (KGBY), Los Angeles (KMET, KLOS), San Diego (KGB-FM) and Phoenix (KDKB). Lynda is a gregarious, motivating talent with a gift for immediately connecting with her audience and guests. Because of her many connections with musical artists, Lynda has been instrumental in organizing events to raise funds for charities. She created ROCK’in the vineyard, a non-profit concert event for F.E.A.T (Families for Early Autism Treatment). Her compassionate warmth makes her a natural for connecting with people. Serendipitously, the time when Ann and Mike were connecting with their concept, Lynda was having her own personal experience of music as medicine. Her father had suffered a stroke and she was in Phoenix taking care of him. Ann and Mike asked her to watch “Alive Inside.” She also was extremely moved and immediately began to use music in her dad’s healing process. She watched him light up and knew this was something wonderful.
When she got home, the three of them got together and Lynda was the one who said, “after all, Tunes work!” And coined their new charity.
Forrest’s four decades in retail and wholesale sales and marketing included ten years in the music industry. In 1993 he produced his first benefit concert Together Hunger Ends raising $15,000 and 4000 lbs. of food. Forrest found his passion then to help make our community the best it can be for everyone, especially those most in need. He has produced a dozen successful concerts with Ladysmith Black Mambazo, Tower of Power, Earth, Wind & Fire, Maria Muldaur, Holly Near, Tracy Nelson, Will Downing, Jeff Lorber, Art Porter, Melinda Watts, Victoria Vox, Airto Morera & Florin Purim, Mumbo Gumbo, and Linda Tillery. They have raised over $200,000 to help those experiencing poverty and homelessness, and aid in battling sex-trafficking.
After seeing “Alive Inside”, he used personalized music to bring joy and comfort to his Mother who was suffering from Alzheimer’s. He co-produced the Music & Memory Benefit Concert with Mindi Abair & Jonathan Butler in July 2016, raising $20,000 and bringing the program to 11 memory care communities. He learned of TunesWork’s mission and joined forces to help grow their fundraising efforts. In 2018 he spearheaded two TunesWork Benefit Concerts in Grass Valley and Sacramento that brought in $19,000. He believes in transforming lives with the healing power of music and loves doing the work that makes it possible.